LG Electronics to Operate CES 'Online Exhibition Hall' for 4 Weeks... Metaverse Experience Included

[Asia Economy Reporter Kim Hyewon] LG Electronics announced on the 2nd that it will open an online exhibition hall for 'CES 2022' for 4 weeks from the 4th to the 31st of this month under the theme 'The Better Life You Deserve'.

This exhibition can be viewed by anyone regardless of time and place. Visitors can enter the online exhibition hall on LG Electronics' global official website and experience innovative products and solutions in spaces decorated with various themes. LG Electronics plans to enhance the fun of the exhibition by operating the online exhibition hall at CES 2022 as well as utilizing metaverse platforms.

LG Electronics will prepare three online exhibition halls: ▲ LG Home ▲ LG Home decorated with Objet Collection ▲ LG ThinQ, allowing customers to freely experience premium home appliances and services tailored to their lifestyles.

The LG Home exhibition hall is designed as a virtual space resembling an actual home. LG Electronics will exhibit next-generation AI washing machines, dryers, WashTower, the new concept air purifier fan 'PuriCare AeroTower', and the plant lifestyle appliance 'LG Tiun' in this space. Visitors can click on each exhibited product to check detailed images and information, and experience key functions and augmented reality.

LG Electronics will present an exhibition hall decorated solely with the Objet Collection, a space interior appliance line. Visitors can apply various color solutions carefully selected by experts to various Objet Collection products in 'LG Home decorated with Objet Collection'. They can also change the interior concept of the exhibition hall, wallpaper, and flooring to create their own space harmonizing with the appliances.

At the online exhibition hall, LG Electronics will unveil the full lineup of 2022 OLED TVs led by the LG OLED Evo lineup, which delivers brighter and clearer picture quality with next-generation OLED panels and upgraded video processing technology.

LG Electronics will set up the 'LG OLED Art' exhibition hall, showcasing collaborations with the art field that highlight the strengths of self-emissive OLED technology. Visitors can experience a realistic feel as if seeing the actual product by moving the products at desired angles in a 360-degree gallery within the online exhibition hall to check the exterior, thickness, texture, and more.

In the 'LG ThinQ Zone', convenient and differentiated functions that customers can enjoy through the LG ThinQ app will be introduced.

LG Electronics continues to evolve its proactive service that manages home appliances in optimal condition. The proactive service analyzes the operating status of products based on artificial intelligence and detects expected malfunctions in advance, sending notifications and self-action guides to customers via the LG ThinQ app. Furthermore, recently, a more convenient one-stop service has been provided, allowing connection to a consultant and scheduling of on-site visits all at once.

A metaverse experience space will also be prepared. Visitors can experience LG Electronics' key products on metaverse platforms such as Zepeto, Roblox, and Animal Crossing: New Horizons. By enjoying OLED game simulations set up on each platform, visitors can naturally understand the characteristics of self-emissive OLED. Premium home appliances can also be found in the LG Home decorated in Zepeto.

At the offline booth space inside the Las Vegas Convention Center in the United States, operated from the 5th to the 8th, visitors can enjoy product experiences and attractions using augmented reality and virtual reality. Visitors can use their smartphones at various viewpoints installed throughout the booth to virtually experience CES Innovation Award-winning products such as LG OLED TVs, LG Objet Collection Ice Water Purifier Refrigerators, LG Tiun, as well as the large-scale OLED sculptures previously showcased at CES. An LG Electronics official said, "We expect customers to encounter a new exhibition experience they have never had before by adding metaverse experiences to the online exhibition."

This content was produced with the assistance of AI translation services.