Busan City Drives Local Business Growth Through Customized Big Data Analysis
[Asia Economy Yeongnam Reporting Headquarters, Trainee Reporter Hwang Du-yeol] Busan City has led the growth of local companies through customized big data analysis for small and medium-sized enterprises (SMEs) by promoting the nationally funded project, ‘SME Big Data Analysis and Utilization Support Project.’
The ‘SME Big Data Analysis and Utilization Support Project’ is a project that Busan City, together with the Busan IT Industry Promotion Agency, was selected for in a national funding competition and has been carried out for two consecutive years following last year.
The project supports local SMEs struggling to utilize big data by matching them with data-specialized companies to provide customized big data analysis and consulting.
In 2021, 30 local SMEs wishing to utilize big data were selected, and their business issues were identified to provide tailored solutions for each company through big data analysis, including product and service planning, development and production, and marketing.
Busan City stated, “Busan National University Industry-Academic Cooperation Foundation participated as a specialized institution to support in-depth analysis, thereby enhancing the quality of the project.”
To promote a data utilization boom, the city held a ‘Data Utilization Excellent Company Competition’ for participating companies, selecting Seongchangsa for the grand prize, and K-Drone Cooperative and Bonus for excellence awards, awarding them the Busan Mayor’s Prize.
Park Hyung-jun, Mayor of Busan, said, “In the era of digital transformation, the city will actively strive to create new businesses through data utilization and strengthen the competitiveness of companies.”
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Mayor Park also stated, “We will build a green smart city Busan by enhancing local companies’ data utilization capabilities and fostering a self-sustaining data industry ecosystem.”
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