Yejimiin Launches 'Mollangi' Collaboration Magic Hot Pack

Patch-Type Character Hot Pack Targeting MZ Generation
Maintains 50℃ for 6 Hours When Attached, Convenient for Menstrual Periods and Outdoor Activities

Welcron Healthcare's feminine care brand Yeji Miin announced on the 28th that it will launch the 'Yeji Miin Magic Hot Pack' Molang Edition, a collaboration with the popular character 'Molang'. Photo by Welcron Healthcare

[Asia Economy Reporter Kim Heeyoon] Welcron Healthcare's feminine care brand Yeji Miin announced on the 28th that it will launch the 'Yeji Miin Magic Hot Pack' Molang Edition, a collaboration with the popular character 'Molang.'

This collaboration was planned to emotionally and familiarly approach the MZ generation consumers' fun-sumer tendencies. 'Molang' is a rabbit character created in 2010 by Korean artist 'Hayanori (Yoon Hyeji),' and it has gained great popularity with animation services in over 190 countries worldwide.

According to Welcron Healthcare's own consumer survey, regarding the 'main methods used to relieve menstrual pain,' 63% of respondents (multiple answers allowed) said they 'warm their abdomen,' which was higher than 'taking painkillers (40%)' and 'just enduring it (30%).'

The Yeji Miin Magic Hot Pack is a patch-type heat pack that can be easily attached and removed. Thanks to its flexible three-fold structure, it can be easily applied to desired areas such as the lower abdomen, waist, and shoulders. When attached, it maintains an average temperature of 50℃ for about 6 hours, helping to keep the body warm during menstruation or outdoor activities in winter, and it features a subtle lavender scent throughout use.

A Yeji Miin representative said, “Following the much-loved collaboration product with the French national character Barbapapa, we decided to collaborate with the Molang character this year. We expect that this product, which carefully considers usability and features the friendly and bright image of Molang, will warmly touch our customers' hearts.”

This content was produced with the assistance of AI translation services.