Oasis Market's HMR Exclusive Section 'Matjip Geudaero' Gains Popularity

Oasis Market, a dawn delivery company, launched a dedicated Home Meal Replacement (HMR) section called 'Matjip Geudaero' last month, which is gaining popularity. Customers can conveniently purchase local specialty restaurant dishes through dawn delivery and enjoy them on the same day, making it a new growth driver alongside fresh food products.

◆About 50 Restaurants, Over 120 Products

On the 29th, an Oasis Market representative said, "We are selling over 120 products from about 50 restaurants as they are," adding, "Recommended restaurants, Korean, Chinese, Western, Japanese, desserts, coffee & beverages, salads?these eight categories are all popular, and sales are increasing as the taste and quality are recognized at a professional level."

Restaurant Meal Replacement (RMR) is also emerging within the HMR market. As remote work and online schooling have become routine, home dining has increased, leading to a growing demand for meals that not only provide convenience but also enrich the dining table and alleviate the disappointment of not being able to dine out. The market growth accelerated as famous restaurants entered the HMR market. The Korea Agro-Fisheries & Food Trade Corporation (aT) forecasted that the domestic HMR market, which was about 4.3 trillion won last year, will exceed 5 trillion won next year.

◆Good-Ingredient Convenient Meals

While traditional HMR focuses on convenience, RMR emphasizes replicating the same taste as dining out and providing an experience similar to visiting an actual restaurant. An Oasis Market representative explained, "We focused on selecting products that can deliver the same taste even when prepared at home and capture the unique atmosphere of each restaurant."

Oasis Market plans to apply its existing eco-friendly and organic product principles to HMR products as well. According to the 2021 Food Consumption Behavior Survey, one of the biggest consumer concerns when purchasing HMR is 'additives.' An Oasis Market representative said, "For Matjip Geudaero, we adhere to strict entry standards and collaborate with various restaurants for research and development (R&D) to introduce HMR products that emphasize good ingredients."

Meanwhile, Oasis Market entered the convenient meal market last April by launching 'Oasis Banchan.' 'Oasis Banchan' products are directly manufactured by Oasis Market using eco-friendly and organic ingredients. Currently, the average daily sales exceed 25 million won.

This content was produced with the assistance of AI translation services.