Sidiz Sponsors 'Museum Chair' at National Museum of Modern and Contemporary Art

Seodongju's 'Vision' (2021), installation view of the exhibition at the National Museum of Modern and Contemporary Art, Gwacheon. Photo by Sidiz

[Asia Economy Reporter Kim Jong-hwa] Sidiz, the chair specialist brand of the Persys Group, is sponsoring 100 museum chairs and 5 dedicated trolleys to the National Museum of Modern and Contemporary Art to revitalize the cultural and artistic fields.

Sidiz has prepared this sponsorship opportunity to provide a small support to the cultural and artistic sectors, which have been particularly struggling due to the prolonged COVID-19 pandemic, and to create cultural spaces where anyone can comfortably appreciate artworks.

Starting with support for the Seoul Museum of Art in 2019, followed by Nodeul Island Complex Cultural Space and Daejeon Museum of Art, Sidiz Museum Chairs can now be found throughout the city, including the National Museum of Modern and Contemporary Art.

The museum chairs donated to the National Museum of Modern and Contemporary Art will be placed separately in the Seoul and Gwacheon branches and will mainly be used in exhibition halls featuring media and video works that require long viewing times.

Sidiz Museum Chairs are compact folding chairs characterized by excellent mobility and space utilization. They are easy to carry around large exhibition halls, allowing visitors to leisurely enjoy the artworks. The design also carefully considers aesthetics, featuring a sleek black aluminum frame and natural birch handles to harmonize well with various cultural spaces. This product was specially planned and developed by Sidiz for operation in representative cultural and artistic spaces and is not sold separately.

A Sidiz representative said, "Many people are experiencing depression due to COVID-19, and we hope that the Sidiz Museum Chairs will provide a comforting time to enjoy artworks comfortably." They added, "We will continue cultural marketing activities to allow people to experience Sidiz in various everyday spaces in the future."

This content was produced with the assistance of AI translation services.