SPC Paris Baguette, 40 Types of Christmas Cakes... Pre-orders Triple

Blessing Redberry Special (top), Wishing Tree (bottom)

Paris Baguette's pre-order service 'Paba Delivery' saw the number of Christmas cake orders for 2021 increase by more than three times compared to the same period last year. Among these, the proportion of MZ generation customers accounted for 65%, which is more than a 10% increase compared to the previous year.

The perception that Christmas is a day to quietly enjoy with friends, acquaintances, and family has strengthened, and with the rise in COVID-19 cases again at the end of this year, the surge in orders is largely attributed to MZ generation preparing for Christmas home parties. According to the big data analysis platform SomeTrend, mentions of Christmas increased by about 150% year-on-year, indicating growing anticipation for Christmas.

Paris Baguette introduced over 40 seasonal products, ranging from two-tier cakes featuring the representative Christmas red color and fresh strawberries to cakes decorated with objects such as Santa, Rudolph, and Christmas trees.

Products that received positive responses from consumers including the MZ generation include the ‘Wishing Tree’, which is a three-dimensional tree-shaped cake made by layering soft white sponge, fresh cream, and strawberry compote; the two-tier cake ‘Blessing Redberry Special’, completed with fresh cream and strawberry compote on a strawberry sheet topped with fresh strawberries; and the chocolate cake 'Pengsu Santa'. ‘Wishing Tree’ and ‘Blessing Redberry Special’ are reported to be close to selling out in pre-orders.

Christmas home party goods tailored to the tastes of the MZ generation are also gaining popularity. These goods include the ‘Party Deco Pack’, which consists of various decorative items to complete a glamorous home party such as seven types of large balloons, lettering balloons, tri-color rubber balloons, and foil curtains, and two other items developed in collaboration with the lifestyle application ‘Oneul-ui Jip’ (Today’s House): the ‘Eco-friendly Boucl? Rug’, made from high-density premium boucl? using recycled material from approximately 3 million 500ml discarded PET bottles.

This content was produced with the assistance of AI translation services.