Sexual Lifestyle Trends Changed by the COVID-19 Pandemic

Seongwangu Sales Surge... Not Only Singles but Also Those with Sexual Partners Spend More Time Enjoying Masturbation

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[Asia Economy Senior Reporter Jinsoo Lee] It has been revealed that there have been significant changes in sexual activity trends over the past two years since the outbreak of COVID-19.

According to a survey conducted by Australian sexual health product retailer Normal among locals, sales of sex toys surged during the period of social distancing and lockdown measures due to COVID-19. Moreover, sex toys were not purchased only by singles.

Among singles, 29% admitted that they spent more time masturbating. Surprisingly, even those with sexual partners reported spending more time enjoying masturbation.

Among singles, 46%, and among couples, 50% said they used new sex toys during sexual activity. This explains the surge in sex toy sales.

While some continued to enjoy dating despite lockdowns, a significant number expressed that they had to relearn how to date others and felt a decline in sexual confidence.

For couples, time spent together increased. While 36% complained of decreased libido, 77% said their relationship improved and they tried new things together. However, the frequency of sexual intercourse remained unchanged.

Half of the respondents admitted that their thoughts about relationships changed. Twenty percent said they became more attracted to monogamy or one-on-one relationships during lockdown. Eighteen percent preferred casual dating rather than serious relationships. Nine percent broke free from the stereotype that a sexual partner must be only one person.

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Thirty percent of single women expressed dissatisfaction with lockdown measures, saying they wanted to meet someone in person but could not. Only 1% said they met someone and continued a relationship during lockdown.

There was also significant dissatisfaction with dating apps. Among survey participants, 33% complained that dating apps were outdated but felt compelled to keep using them.

According to a survey by Swedish sexual health product retailer Lelo, sex toy sales also increased after the COVID-19 outbreak.

Twenty percent of Lelo’s customers said they gifted sex toys to friends. Among women who received sex toys as gifts, those aged 18 to 34 were the largest group.

Lelo reported that just over 10% of respondents said they purchased a sex toy for the first time in their lives.

Openly discussing preferred sex toys is no longer taboo. More than half of women said they talk about sex toys with their partners. Slightly over 40% said they discuss them with friends.

This content was produced with the assistance of AI translation services.