Seven Eleven, Year-End Season Champagne 'Popular'... Sales Increase Over 50 Times

Seven Eleven has launched a wine market event this month for the year-end season, featuring three types of champagne.

[Asia Economy Reporter Lim Chunhan] Champagne is gaining great popularity at convenience stores this year-end season.

On the 13th, 7-Eleven introduced three types of champagne this month: 'Piper-Heidsieck', 'Dots Brut Classic', and 'Perrier-Jou?t Grand Brut'. All of these products are so-called 'rare items' imported in very limited quantities to Korea, and the initial stock of about 10,000 units prepared by 7-Eleven sold out in about ten days.

According to weekend wine sales data from the past two weeks, sales of sparkling wines including champagne increased more than 50 times compared to the previous month. The sales proportion by time showed that wine purchases, which usually concentrated in the late evening hours (8?10 PM), started early in the morning as consumers rushed to secure limited edition champagne.

7-Eleven quickly secured several hundred units for a second batch after the first batch sold out in a short period, and is currently preparing a third batch via air shipment. They plan to supply consumers by bringing in the entire stock held by the local wineries in France. Additionally, they expect champagne sales to newly stand out in the wine category next year and are actively considering related marketing and expanding product assortments.

A 7-Eleven official said, "It took more than six months from sourcing to pricing to present products that anyone who likes champagne would acknowledge in this special event," adding, "We will strive to offer premium products that satisfy wine enthusiasts, breaking away from the perception that convenience stores only sell inexpensive daily wines."

This content was produced with the assistance of AI translation services.