Korean Traditional Culture University Operates Pop-up Store Capturing the Charm of Four Seasons

The Traditional Culture Product Development Office of the Korea National University of Cultural Heritage (President Kim Young-mo) will operate a pop-up store called "Seasonal Shop," capturing the sentiments of the four seasons, from the 10th to the 19th at "Gallery Rim" in Jongno-gu, Seoul.

Current students and alumni of the Korea National University of Cultural Heritage will showcase over 70 craft products that reinterpret traditional cultural content, seasonal customs, and the 24 solar terms in a modern way. The products expressing Korea's spring, summer, autumn, and winter seasons are gathered in one place to offer a variety of attractions.

The themes are "24 Solar Terms" and "Traditional Hanji." Featured items include the "Water Greeting Foot" mobile, inspired by Yudu, a seasonal custom of purifying the mind by splashing water on summer days, and the "Dongji POT (Red Bean) Warmer," a single-serving container designed to keep red bean porridge eaten on Dongji (Winter Solstice) warm. Additionally, visitors can find products that creatively reinterpret forgotten solar terms and seasonal customs such as the barley root divination of Ipchun and the Geolgyo custom of Chilseok. The barley root divination is a farming fortune-telling practice during Ipchun by observing barley root growth. Geolgyo refers to praying on the evening of Chilseok for good sewing and weaving skills.

Prototypes made with "traditional hanji" are also exhibited. These include beautifully patterned New Year's money envelopes and greeting cards made on hanji paper handcrafted by hanji artisans.

Since the exhibition features crafts that can be used in daily life, the displayed items are available for purchase through custom orders. Admission is free, and no reservation is required. The exhibition is open from 11 a.m. to 7 p.m., with a closure on the 15th for theme replacement.

This content was produced with the assistance of AI translation services.