Gmarket Global Shop, Popular Reverse Import Products? "Masks in the US, BTS Albums in Russia"

[Asia Economy Reporter Lim Chun-han] This year, overseas consumers shopping on reverse direct purchase malls bought a lot of KF masks, baby bumper mats, and K-pop albums.

According to an analysis by Gmarket Global Shop of popular products in the top six sales regions from January to November this year, KF94 masks were the best-selling items in the United States and Hong Kong.

In Russia, BTS and Stray Kids albums ranked first and second in sales respectively, while breast pumps were the most popular products in Singapore. In Taiwan, baby bumper mats were popular, and in Thailand, K-beauty products led sales with Coreana ampoule products ranking first.

During the 'Mega G' event held from the 1st to the 12th of last month, known as the 'Korean Black Friday,' K-pop products ranked first in Thailand, the United States, Singapore, and Russia among these six regions.

A Gmarket Global Shop official said, “With the boom of K-culture, albums by various K-pop stars topped the charts in many countries,” adding, “In addition to the existing popular beauty products, Korean sanitary products and baby brands stood out strongly due to the ongoing COVID-19 pandemic.”

This content was produced with the assistance of AI translation services.