[Click eStock] "Krafton, Global No.1 Premium Expected to Grow in Both Scale and Profitability"

PUBG New Title's Revenue Expected to Increase with Expanded Monetization
Various New Titles in Different Genres Also Awaiting Release

[Image source=Yonhap News]

[Asia Economy Reporter Minwoo Lee] Krafton is expected to experience both profit growth and improved profitability next year through strengthening its intellectual property (IP), including the new installment of 'Battlegrounds.'

On the 1st, Samsung Securities newly issued a 'Buy' investment opinion on Krafton with a target price of 610,000 KRW. The previous day's closing price was 503,000 KRW. This judgment is based on a positive outlook for Krafton's Battlegrounds IP. Battlegrounds has succeeded globally, released on PC, mobile, and consoles. It maintains top-tier sales rankings on both PC and mobile platforms. Despite a decline in PC sales, it is generating stable revenue on mobile through the introduction of season passes. It is analyzed that the value will increase as the Battlegrounds IP universe expands in the future.

The new release, 'Battlegrounds: New State,' launched on the 11th, is seen as an opportunity for a significant leap forward. Since its release, it has ranked number one in downloads in major countries, already securing initial traffic. Researcher Donghwan Oh from Samsung Securities stated, "After traffic stabilizes, revenue is expected to gradually increase through a monetization expansion strategy," adding, "Although revenue competition with Battlegrounds Mobile is anticipated, since it is developed independently without Tencent and self-published, the profit margin relative to total sales is high, so a mix improvement effect is expected."

The establishment of multiple independent development studios is also seen as a strength. This is based on the judgment that new releases can continue consistently. Starting next year, 'Project Vilingam,' 'The Callisto Protocol,' and 'Thunder Tier One' are scheduled to be released sequentially. Researcher Oh forecasted, "As investment in new developers continues based on the funds secured from Battlegrounds, diversification of games will overcome concerns about dependence on Battlegrounds."

This content was produced with the assistance of AI translation services.