Hyundai Green Food Introduces Ready-to-Eat Meals for Restaurants

[Asia Economy Reporter Moon Hyewon] Hyundai Green Food is entering the Restaurant Meal Replacement (RMR) market for the first time.

On the 29th, Hyundai Green Food announced that it will launch representative products from 10 local restaurants selected through the 'Everyone's Restaurant' project, a local restaurant growth support project in collaboration with the crowdfunding company Wadiz, as restaurant meal replacement products.

'Everyone's Restaurant' is a project that supports restaurants struggling due to COVID-19 by helping them launch restaurant meal replacement products. A total of 260 companies applied for this project, which selected 10 restaurants, resulting in a competition rate of 26:1.

The representative menus of the 10 restaurants selected for 'Everyone's Restaurant' will be sequentially released as restaurant meal replacement products over 10 months, with two restaurants featured every two months. Hyundai Green Food will cover all costs including product planning, manufacturing, distribution, and marketing, while the restaurants only need to provide the recipes. The restaurants will receive commissions based on product sales volume.

The first products released under the 'Everyone's Restaurant' brand are two dishes from the famous fusion restaurant 'Italian Guksi' in Dunsan-dong, Daejeon: 'Gopchang Cheese Pasta' (serves 2, 21,000 KRW) and 'Charcoal Grilled Daechang Pasta' (serves 2, 21,000 KRW), as well as one dish from the Chinese restaurant 'Jojijong's Hyangmigak' in Daedeok-gu, Daejeon: 'Cockle Jjamppong' (serves 2, 16,000 KRW). These products are available for purchase at 16 Hyundai Department Store locations including the Apgujeong main branch, as well as online malls Hyundai Food Hall ToHome and Greeting Mall.

This content was produced with the assistance of AI translation services.