BMW "Various On-site Events Held at 2021 Seoul Mobility Show"
[Asia Economy Reporter Changhwan Lee] BMW Group Korea announced on the 26th that it will hold various events and programs for visitors at the '2021 Seoul Mobility Show' held at KINTEX in Goyang-si, Gyeonggi-do, until the 5th of next month.
First, BMW will conduct participatory events for customers and visitors. BMW vehicle owners who visit the BMW booth will receive special drinks and souvenirs made at the 'BMW Bar'.
All visitors who upload posts related to BMW and the 2021 Seoul Mobility Show on their personal Instagram accounts will receive masks featuring the BMW logo.
New subscribers to BMW's lifestyle platform, the 'BMW Vantage App', who verify their subscription on-site will be entered into a draw to receive gifts.
Various social events are also prepared for MINI enthusiasts. By following MINI Korea's official Instagram and adding the KakaoTalk Plus Friend, visitors will receive a MINI Electric smartphone grip talk. Visitors who upload posts on their Instagram accounts with designated hashtags will receive small gifts.
Visitors who complete the application for the MINI test drive event will receive masks engraved with MINI's brand message 'BIG LOVE'. Additionally, visitors who participate in on-site or non-face-to-face consultations will receive a 'MINI Electric Puzzle'.
BMW Korea Future Foundation, a non-profit foundation of BMW Group Korea, is conducting a regular sponsorship event. Visitors who newly apply for regular sponsorship through the QR code provided on-site will receive a card wallet made by upcycling fire hoses as a token of appreciation. The donations will be used for social contribution projects carried out by the BMW Korea Future Foundation.
Meanwhile, BMW Group Korea will showcase electrified models from all brands including BMW, MINI, and BMW Motorrad at the 2021 Seoul Mobility Show, presenting BMW Group's direction for future mobility.
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A total of 17 models will be exhibited, including the MINI Strip, a concept model unveiled for the first time in Asia, pure electric models such as the BMW iX, i4, New iX3, and New MINI Electric, as well as the pure electric motorcycle BMW CE 04.
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