Added Fish Cake Broth to Bibim-myeon... Paldo Bibim-myeon Winter Edition Released

[Asia Economy Reporter Lim Hye-seon] Paldo, a comprehensive food company, announced on the 25th that it will launch the 'Paldo Bibimmyun Winter Edition' (hereinafter referred to as Bibimmyun Winter Edition) to welcome the winter season. The Bibimmyun Winter Edition is a seasonal limited product released every winter since its first launch in 2018. This year's product was planned in collaboration with Samjin Eomuk, the number one fish cake company, to allow consumers to enjoy a special fish cake broth flavor together.

The product features the addition of 'Samjin Eomuk Broth Soup' as a separate packet to the existing Paldo Bibimmyun. This soup is made by powdering actual fish cakes from Samjin Eomuk, allowing consumers to taste a rich broth deeply brewed from the original ingredients.

Paldo stated, "With this product launch, we plan to continue the sold-out record of the Bibimmyun Winter Edition." The third edition released last year sold out 5 million units within a month of launch, and an additional 3 million units were produced, totaling 8 million units sold. The fourth edition will be limited to 5 million units in total.

The package design will also change. A floral pattern is applied to the Paldo Bibimmyun logo to evoke the feeling of Christmas gift wrapping paper.

This content was produced with the assistance of AI translation services.