LG OLED Signage Installed at Gyeongju UNESCO World Heritage Media Promotion Center

[Asia Economy Reporter Kim Hyewon] LG Electronics announced on the 23rd that it installed OLED flexible signage, transparent OLED signage, LED signage, and more at 'Salon Heritage,' a newly opened World Heritage media promotion center within Gyeongju Expo Park.

In particular, the media tunnel created with 72 curved 55-inch (approximately 140 cm diagonal) OLED flexible signage panels captures visitors' attention. Visitors can walk through a tunnel measuring 3.2 meters wide, 2.9 meters high, and 10 meters long, experiencing media art depicting the birth process of World Heritage sites and the forest of Namsan, designated as the Gyeongju Historic Areas, with perfect blacks and natural colors rendered by OLED technology.

OLED emits light from each pixel without the need for a backlight, making it easy to bend or curve into various shapes. It also delivers consistent image quality from any viewing angle, making it ideal for crowded exhibition halls and public spaces.

LG Electronics' 55-inch transparent OLED signage was installed in an experience zone designed for visitors of various age groups. Visitors can view a world map through the transparent screen and touch quizzes related to major World Heritage sites, receiving detailed explanations and photos of the heritage sites along with the quiz answers.

Additionally, visitors can enjoy videos introducing various World Heritage sites in Gyeongju through indoor LED signage measuring 9.6 meters wide and 2.7 meters high, located in a rest area within the exhibition hall.

Salon Heritage is the first UNESCO World Heritage media promotion center in Korea, established by the Asia-Pacific Regional Office of the Organization of World Heritage Cities (OWHC-AP), operated by Gyeongju City. It is designed to allow visitors to naturally appreciate the value of World Heritage through various media screens and interactive spaces.

LG Electronics' Bae Seokhyung, head of the BS Marketing Office, said, "We will provide optimal customer solutions in various fields with a level of image quality and design that only OLED can achieve."

This content was produced with the assistance of AI translation services.