Martial Arts, Hosting the '2021 Export Hot Item Contest'

Shin Seung-gwan, Executive Director of the Korea International Trade Association (center front row), is taking a commemorative photo with the winners of the '2021 Export Hot Item Contest.'
[Photo by Korea International Trade Association]

[Asia Economy Reporter Kim Heung-soon] The Korea International Trade Association announced on the 21st that it held the '2021 Export Hot Item Contest' presentation and awards ceremony on the 19th at COEX in Samseong-dong.

The contest is a competition where domestic university students directly discover excellent small and medium-sized enterprise products and propose them to specialized trading companies such as Lotte Mart, GS Global, and Hyundai Home Shopping. A total of 87 proposals were received, and 11 teams participated in the finals on the day. Each team analyzed the competitiveness, marketability, profitability, and entry strategies of their selected products to demonstrate their potential as export items.

The grand prize was awarded to the 'Matinnijam' team. This team proposed a coffee espresso jam manufactured using low-temperature high-pressure technology to Lotte Mart, receiving high praise. Two teams, DuaBebe (organic rice snacks) and Kit in Russia (early lung cancer diagnosis kit), won the excellence awards; three teams, including Seoguk (baby carrier guard), won the merit awards; and five teams, including GHealth Global (respiratory rehabilitation device), received encouragement awards.

The Trade Association plans to deliver all proposals submitted to the contest to specialized trading companies and, if matched, facilitate actual export consultations at the '2021 Overseas Marketing Comprehensive Exhibition' export consultation meeting to be held in December.

Jang Seok-min, Secretary General of the Trade Academy, said, "We hope this event will contribute to nurturing future trade talents and revitalizing exports of our small and medium-sized enterprises."

This content was produced with the assistance of AI translation services.