Market Kurly Offers Up to 28% Discount on Fresh Oysters for Kimjang

Market Kurly, Samsam Mulsan Fresh Oysters for Kimchi Making.

[Asia Economy Reporter Yuri Kim] Market Kurly announced on the 18th that it will offer up to a 28% discount on fresh oysters for kimchi-making, essential for adding umami flavor, until the 5th of next month, coinciding with the prime kimchi-making season starting this weekend.

Market Kurly's representative oyster product is the 'Samsam Mulsan' fresh oysters for kimchi-making from the southern coast, weighing 2kg. It is offered with a discount of 16,000 KRW off the regular price. When converted to price per 100g, it amounts to about 2,000 KRW. Market Kurly explained, "It is the lowest price even when compared to Naver Shopping, including our main dawn delivery online mall."

According to the Korea Agro-Fisheries & Food Trade Corporation, the price of fresh oysters this year has risen by more than 30% compared to the previous year. The slow growth of oysters due to the high seawater temperature phenomenon this summer, labor shortages at oyster processing sites caused by COVID-19, and changes in the business types of oyster farms have overlapped, reducing market supply and causing prices to surge. Kurly stated, "Through prior volume agreements with partners, we secured oyster products at auction prices in production areas in advance, enabling us to sell at good prices to consumers preparing for kimchi-making."

The 2kg fresh oyster product from Samsam Mulsan, offered at the lowest price by Market Kurly this time, consists of medium-sized oysters most suitable for kimchi-making. Among oyster products sold on Market Kurly from September last year to May this year, about 70% were medium-sized. Two kilograms of oysters can typically make kimchi from 25 to 30 heads of cabbage. Another feature is that the oysters grown on the southern coast are neatly cleaned and packaged for immediate use. It is also advantageous that customers can specify the desired delivery date and reserve the product through Market Kurly’s Saetbyeol (Dawn) delivery service.

Market Kurly emphasized, "Due to concerns such as norovirus related to oyster characteristics, we conduct thorough safety verification of products jointly with our partners." During the fresh oyster season, norovirus test results are checked weekly, tests for coliform bacteria and general bacteria are conducted biweekly, and radiation tests are performed monthly. Customers purchasing the products are also provided with usage guidelines such as 'Be sure to wash thoroughly before consumption' and 'Pregnant women, elderly, children, and those with weakened immunity should consume only cooked oysters.'

Meanwhile, Market Kurly is holding a 'Kimchi-Making Special Exhibition' until the 30th, gathering over 150 kimchi-making related products ranging from salted cabbage, fresh oysters, boiled pork to kimchi refrigerators and storage containers. Customers can purchase kimchi preparation items at up to 50% discounted prices and receive an additional 20% coupon.

This content was produced with the assistance of AI translation services.