Dongwon Opens Salad Cafe 'Krispy Fresh' Seolleung Branch

[Asia Economy Reporter Lim Hye-seon] Dongwon Home Food announced on the 18th that its premium salad cafe brand, ‘Crispy Fresh,’ has opened its 8th store, the Seolleung branch.

The newly opened Seolleung branch is the 8th store since the launch of Crispy Fresh last year, located as a road shop near Exit 4 of Seolleung Station on Teheran-ro, the largest office worker-dense area and bustling district in Gangnam.

Following the 4th Yeouido branch and the 6th Gwanghwamun branch opened earlier this year, Crispy Fresh’s 8th Seolleung branch allows consumers to meet the brand in Seoul’s three major office districts: Yeouido Business District (YBD), Central Business District (CBD) in Gwanghwamun, and Gangnam Business District (GBD).

The brand’s entry into Seoul’s three major office districts is attributed to the recent increase in consumer preference for ‘Low food’ with low-calorie burden and the growing number of office workers seeking salads as meal replacements. Salads are relatively easy to eat and provide balanced nutrients through fresh vegetables, meat, and fish, leading to steady demand growth.

‘Crispy Fresh’ means ‘crisply crunchy and fresh salad,’ made with fresh ingredients leveraging the strengths of each Dongwon Group affiliate. This includes ‘Cheongmichae,’ pesticide-free hydroponically grown lettuce without soil from Eoseok, Dongwon Group’s agricultural joint venture smart farm; tuna and salmon caught by Dongwon Industry, Korea’s largest seafood company; and differentiated sauces from Samjo Seltec, a leading domestic seasoning food manufacturer under Dongwon Home Food.

Despite the dining industry contraction due to COVID-19, Crispy Fresh surpassed 50,000 cumulative visitors within 1 year and 7 months since its brand launch. Monthly sales grew 1100% compared to the launch month. To celebrate the opening of the Crispy Fresh Seolleung branch, Dongwon Home Food is offering an eco bag featuring the Crispy Fresh brand symbol to the first 500 customers who order over 25,000 KRW until the 15th.

This content was produced with the assistance of AI translation services.