Hyundai Department Store Duty Free Wins Triple Crown at 'Korea Communication Awards'
[Asia Economy Reporter Lim Chun-han] Hyundai Department Store Duty Free announced on the 18th that it won the Korea Social Media Award in the corporate category, the Korea Internet Communication Award in the department store and duty free category, and the Korea Empathy Content Award in the brand category at the 14th Korea Communication Awards.
The Korea Communication Awards is an awards ceremony related to communication and marketing, hosted by the Korea Internet Communication Association and supported by the Ministry of Science and ICT, the Korea Communications Commission, and the Ministry of Trade, Industry and Energy.
Hyundai Department Store Duty Free showcases various content through official social networking service (SNS) accounts such as Facebook and Instagram. Additionally, the logo song "Yeohaeng Gattadamsong," produced earlier this year with about 2,000 global customers from Korea, China, and other countries, surpassed 2.5 million cumulative views within 7 days of posting on YouTube and Weibo.
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A Hyundai Department Store Duty Free official said, "We are striving to establish a two-way communication channel that induces voluntary participation from customers and spreads content," adding, "We will continue to strengthen communication with customers through diverse content."
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