Shinsegae Department Store, Luxury Brand Roger Vivier Collaborates on Character Marketing

Shinsegae Department Store will introduce 'Roger,' a new character from 'Puvilla and Friends,' in collaboration with the French luxury brand Roger Vivier on the 19th.

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 18th that it will introduce ‘Roger,’ a new character of ‘Puvilla and Friends,’ in collaboration with the French luxury brand Roger Vivier on the 19th.

Puvilla and Friends were created in 2017, inspired by Puvilla, a cotton ball character resembling a white bear, along with raccoons, foxes, and other animals. The new character Roger adds the brand’s signature pink color to a cat, the favorite animal of Roger Vivier’s Creative Director Gerardo Felloni.

At all Shinsegae Department Store locations, photo zones featuring Puvilla and Friends including Roger will be set up, and KakaoTalk emoticons will be given to customers using the department store’s mobile application (app).

To commemorate this collaboration, sneakers and mini bags will be sold exclusively at Shinsegae, and from the 14th to the 26th of next month, a Roger Vivier pop-up store with a carousel concept will be operated on the first floor of the Gangnam branch’s The Stage.

A Shinsegae Department Store official said, “Puvilla, Shinsegae Department Store’s representative character, has prepared a special space and products with new friends for the year-end,” adding, “We will continue to present differentiated shopping content that can provide customers with fun and enjoyment.”

This content was produced with the assistance of AI translation services.