Shinhyup Holds Event to Give Away 'Eobuba Genie Mantle'
[Asia Economy Reporter Kwangho Lee] The National Credit Union Federation of Korea announced on the 17th that it will hold an event to give away a limited edition set of four 'Eobuba Genie Cloaks' as winter goods.
This event was prepared as a token of gratitude for the warm interest and support for the Eobuba character throughout the year.
Eobuba, the brand character of the credit union, has gained great popularity since its first appearance in an advertising campaign in 2018. In June, an Eobuba doll appeared in tvN's "Hospital Playlist Season 2," receiving such a nationwide response that it caused a shortage across the country.
Participation in the event is possible through the official YouTube and blog channels of the National Credit Union Federation of Korea. After watching the Genie Eobuba advertisement or the sharing advertisement video on the official YouTube channel, participants can leave comments matching the weekly themes, such as "My own way to stay warm this winter."
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The event runs until the 12th of next month, and 1,500 winners will be selected by lottery. Winners will be announced on the credit union's blog.
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