Noru Paint Collaborates on Color with Winia Dimchae

Noru Seoul Design Studio (NSDS) Proposes Home Appliances with 'Color'

Noru Paint-Winia Color Collaboration Image. [Photo by Noru Paint]

[Asia Economy Reporter Kim Jonghwa] Noroo Paint's color research specialist institution, 'Noroo Seoul Design Studio (NSDS),' announced on the 17th that it has completed the development of a differentiated color collaboration with Winia Dimchae for 2021-22.

The color home appliances proposed through the collaboration between Winia Dimchae and NSDS primarily target the emerging consumer group in the home appliance industry, the MZ generation. The focus was on analyzing lifestyles to suggest concepts and colors that perfectly match the product functions and consumer usage flow. The colors were composed according to the tastes of MZ generation consumers who consider home appliances as part of interior design.

Each space where the products will be placed was analyzed individually to select the colors that best suit major interior styles. The goal was to create 'interior-customized home appliances' rather than just appliances, including vivid point colors, which clearly differentiate the design from other companies' white appliances.

The main colors were proposed in a total of nine color palettes under the themes of 'Alive Digital Life,' which enjoys a vibrant present and delivers new stimuli; 'Ethical Mood,' reflecting stability, balance, and ethical values; and 'Make My Identity,' expressing individual unique tastes and personalities. Through joint development with Winia Dimchae, new products applying colors preferred by the MZ generation, such as refrigerators, air conditioners, and electric rice cookers, are scheduled to be released within the year.

Han Kyungwon, head of NSDS, said, "This collaboration started from Winia Dimchae's strategic request to meet consumers' needs for home appliances that harmonize with interior design as the time spent in living spaces increases, and we will continue this ongoing collaborative relationship."

Noroo Paint's NSDS is a design specialist institution that provides seasonal color trend forecasts and color, material, and design consulting for products, spaces, and brands of domestic and international companies. It publishes an annual color trend book called COVER ALL, and the latest information introduced there is proposed and applied in various fields such as fashion, beauty, interior, and home appliance industries. The sixth version of COVER ALL Plus, which reveals the 2022-23 season color trends, is scheduled to be released in January 2022.

This content was produced with the assistance of AI translation services.