Cyworld to Relaunch on the 17th of Next Month... Hancom to Collaborate on 'Metaverse' Service

[Asia Economy Reporter Buaeri] Cyworld will resume its service on the 17th of next month. This comes 2 years and 2 months after its closure in October 2019. Cyworld's operator, Cyworld Z, plans to jointly operate a metaverse service by establishing a joint venture called 'Cyworld Hancom Town' with Hancom.

On the 17th, Cyworld Z announced, "We have restored 17 billion photos, 150 million videos, and 200 million diaries." The investment amount reaches 10.7 billion KRW. Cyworld has also built a 3D version of Miniroom.

Features such as Mini Homepage, Miniroom decoration, gifting, background music (BGM) settings, and wave surfing will be upgraded in Cyworld's style.

Cyworld will also unveil the metaverse version service 'Cyworld Hancom Town' in partnership with Hancom.

The two companies will jointly operate 'Cyworld Hancom Town' linking Hancom Town and Cyworld within the metaverse ecosystem through the joint venture.

Hancom Town is a meeting space service developed by Hancom. It allows users to go to a virtual office using personal avatars and supports voice conversations and video conferences.

The strategy is to establish a foundation for service expansion by linking Hancom Town with Cyworld, which has 32 million potential users. Cyworld users can experience various brands such as IBK Bank, Megabox, Samsung Card, and Lotte Card in 'Cyworld Hancom Town' connected to Miniroom.

The two companies plan to expand service areas by linking non-fungible tokens (NFTs) to 'Cyworld Hancom Town' and integrating various business models such as seminars, advertising, online education, and tourism.

The first NFT project is 'My Own Mini-Me.' When Cyworld users create 'My Own Mini-Me,' 'Cyworld-Hancom Town' will build a system to create a Mini-Me NFT. In the future, the Mini-Me will be expanded as an 'open metaverse avatar' to be usable on other metaverse platforms.

Son Seong-min, CEO of Cyworld Z, said, "Cyworld will introduce a lifestyle metaverse with Hancom," adding, "We will provide a lifestyle metaverse where users can shop, do banking, purchase mobile phones, and buy movie tickets."

Kim Yeon-su, CEO of Hancom, stated, "We will continue sustainable cooperation by combining the technological capabilities, planning, and marketing know-how of both companies," and added, "We expect to quickly capture the market in the metaverse field."

This content was produced with the assistance of AI translation services.