"AI Automatically Purifies Air"... Samsung Electronics Launches New 'Bespoke Cube Air' Model

2022 Model Air Purifier
Managing from Antibacterial Filters to Space Sterilization with 'Triple Safe Purification'

A Samsung Electronics model is introducing the 2022 Bespoke Cube Air at the Digital Plaza Gangnam Main Store in Nonhyeon-dong, Seoul. [Photo by Samsung Electronics]

[Asia Economy Reporter Kim Heung-soon] Samsung Electronics launched the 2022 model air purifier 'Bespoke Cube Air,' which automatically manages indoor air quality based on artificial intelligence (AI), on the 17th.

The 2022 Bespoke Cube Air has evolved into a user-customized design and functionality, making air quality management more convenient.

In particular, the newly applied 'Bespoke AI+ Clean' feature analyzes and learns indoor and outdoor air quality every 10 minutes even when the power is off, predicts pollution levels, and automatically purifies indoor air without any user operation. Additionally, Samsung's unique 'Micro Air Sensor' detects ultrafine dust particles as small as 0.3㎛ (micrometers) using a laser light source.

This product also features a 'Smart Power Saving Mode' that stops the fan operation when indoor air quality improves, efficiently using energy. Samsung Electronics explained that energy consumption is reduced by up to 32% compared to models without this feature.

The new Bespoke Cube Air strengthens hygiene functions with 'Triple Safe Purification.' First, it newly applies a dust collection filter made of copper antibacterial fiber to the existing 'UV Plus Safe Sterilization' function. The electric sterilization system sterilizes 99% of bacteria collected on the dust collection filter, and the antibacterial copper dust collection filter suppresses bacterial growth inside the filter by 99.9%, inactivating viruses by 99%.

Moreover, the filter has received the highest antifungal rating (Grade 0) to suppress mold growth inside the filter, allowing consumers to use it with confidence. The company emphasized that the powerful filter performance also reduces airborne bacteria in the space.

The 2022 Bespoke Cube Air uses a 'High-Pass Powerful Purification' with a serial flow structure that prevents air from bending, quickly purifying polluted air sucked in from the rear and discharging it through the front outlet. Samsung's proprietary 'Wind-Free Purification' technology is also applied, enabling low-noise purification without direct airflow.

This product is released in four capacities based on purification area (123㎡, 106㎡, 70㎡, 53㎡) to suit indoor space size, and features replaceable front panels according to consumer preferences. The panels come in two patterns, Herringbone and Stripe, and five colors: Gray, Deep Green, Beige, Evening Coral, and Morning Blue.

The Bespoke Cube Air 'Pet Care' model (123㎡ and 106㎡ types) equipped with a 'Pet Deodorizing Filter' is also introduced. The new Bespoke Cube Air 123㎡ model with sterilization function is first released on Samsung.com on the same day, and the other models will be released sequentially from the 19th. The retail price ranges from 620,000 to 1,620,000 KRW depending on purification area and specifications.

Yang Hye-soon, Executive Director of Samsung Electronics' Home Appliance Business Division, said, "We developed the new product focusing on AI-based convenience features and enhanced hygiene so that consumers can use air purifiers, which have become essential home appliances for all seasons, with greater confidence. We will continue to introduce products that can be used according to consumers' tastes and lifestyles."

This content was produced with the assistance of AI translation services.