Soaring Kimjang Prices... Retailers Hold Discount Events on Kimjang Ingredients
Homeplus will hold the 'Delicious Kimchi Making Show' event at all Homeplus stores nationwide from the 18th to the 24th.
View original image[Asia Economy Reporter Lim Chun-han] The distribution industry has prepared a special discount event to ease customers' burden caused by the recent soaring prices of kimchi-making ingredients.
According to Homeplus on the 17th, the 'Delicious Kimjang Show' event will be held nationwide at Homeplus stores from the 18th to the 24th. Essential kimjang ingredients such as baechu (napa cabbage), radish, and kimchi seasoning are offered at a 20% discount as special prices for My Homeplus members in collaboration with the Ministry of Agriculture, Food and Rural Affairs. Pork front and hind legs for boiled pork are also offered at a 50% discount until the 21st.
In the 'Homeplus Live Kimjang Special' live broadcast on the 19th, broadcaster Yoon Jung-soo will make a special appearance to sell about 10 items including baechu and radish at up to 30% discounted prices. On Homeplus online, pre-order customers can purchase salted baechu, altari radish, and kimchi seasoning at a 20% discount until the 24th.
At the Homeplus Culture Center, 15 teams per store will be recruited on a first-come, first-served basis until the 19th of next month to participate in the 'Dad and Child Kimjang Experience Special Lecture.' From the 19th to the 21st, customers who purchase over 70,000 won at large marts or over 50,000 won at Express stores using event cards will receive scratch coupons offering chances to win kimchi refrigerators and Homeplus discount coupons.
GS The Fresh is holding the 'Kimjang Day' event until the 23rd, offering a 20% card discount on baechu, radish, and other items in collaboration with the Ministry of Agriculture, Food and Rural Affairs. During the event period, 500 customers who purchase kimjang event products worth over 20,000 won as advertised in store flyers will be selected by lottery to receive 100,000 won for kimjang expenses.
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A GS Retail official said, "Since kimchi has long been established as the soul food of the entire nation, we have made efforts to supply kimjang ingredients to customers at stable prices this year as well. This event will sell baechu of about 3kg, which is the most suitable size for kimjang cabbage, and we expect it to provide great satisfaction not only in quality but also in cost-effectiveness."
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