With the Start of With Corona... 11st, Fashion and Leisure Transaction Amount Doubles

11st will hold a special exhibition called 'Trending Stylish Styles These Days' until the 21st.

[Asia Economy Reporter Lim Chun-han] As the phased recovery of daily life (With Corona) begins and more people enjoy outdoor activities and travel, sales of related products are also increasing.

According to 11st on the 17th, the transaction amount in categories related to going out, such as fashion and leisure, has recently doubled on average. From the 25th of last month to the 14th of this month, the transaction amount for hiking and outdoor gear increased by 140% compared to the previous month, and sports fashion rose by 80%. The transaction amount for color cosmetics increased by 43%, and brand fashion items such as coats and outerwear increased by 80%. Domestic accommodation transactions rose by 88% compared to the previous month, domestic airline tickets by 43%, international airline tickets by 111%, and overseas travel products surged by 589%.

11st is launching full-scale winter season events. Until the 21st, they are holding the ‘Trending Stylish Looks’ special exhibition, gathering about 1,500 winter fashion items with discounts up to 30%, and the ‘FW Fashion Unboxing’ event offering about 100 winter outerwear and sportswear items with up to 30% off. From the 22nd to the 28th, they will hold the ‘Sports Fashion Black Week’ with discounts up to 25%. From the 19th to the 25th, ahead of ski resort openings, they will also conduct an exclusive sale of the ‘21/22 Season Winter Early Bird Products’ in collaboration with Vivaldi Park.

An 11st official said, “It seems that the shopping sentiment revived with the start of With Corona was ignited by the November ‘11th Festival’,” adding, “The shopping fever will continue through the upcoming Black Friday, Christmas, and year-end season.”

This content was produced with the assistance of AI translation services.