National Geographic Reports 49% Weekly Sales Increase in 'Winter Coats' Due to Early Cold Snap

[Asia Economy Reporter Seungjin Lee] The Nature Holdings announced on the 16th that sales of winter outerwear from National Geographic Apparel in the second week of November grew by 49% compared to the previous week. Compared to the same period last year, sales increased by 33%.

Total product sales also grew by 28% compared to the previous week. Amid an early first snowfall a month ahead of last year and freezing temperatures on the morning commute, sales of key winter products such as the ‘Rimer Reversible Fleece Hoodie Down Jumper,’ ‘Taruga Duck Down Jumper,’ and ‘Caiman Goose Down Long Padding Jumper’ surged, driving the increase in sales.

Sales also rose significantly last month during an unusual autumn cold wave. National Geographic’s total sales in October increased by 18% year-on-year, with outerwear sales rising by 76%.

This year, the growth of the ‘National Geographic Kids’ line stands out. Outerwear sales for the kids line in the second week of November increased by 81% compared to the previous week, and recorded a 357% increase compared to the same period last year. The monthly growth curve is also clear. Total sales for the kids line in October grew by 144% year-on-year, and outerwear sales alone increased by 235%.

A National Geographic representative said, “With the full implementation of With-Corona, more consumers are enjoying outdoor activities despite the cold weather, leading to increased demand for winter products. We hope everyone creates joyful memories of exploration this winter with National Geographic’s diverse outerwear products.”

This content was produced with the assistance of AI translation services.