Shinsegae Department Store Winter Regular Sale... Up to 60% Off on Over 200 Brands

A customer is browsing products at The Shilla Shop in Shinsegae Department Store Main Branch.

Live Broadcast Featuring Popular Winter Products from Fashion and Sports Brands
SNS Hashtag Event... Christmas Mood Lamps to be Given Away by Lottery

[Asia Economy Reporter Yuri Kim] Shinsegae Department Store announced on the 16th that it will hold its final regular sale of the year under the theme "Magical Holiday" from the 19th of this month to the 5th of next month.

This is the first regular sale since the phased recovery of daily life (With Corona) began, offering products at discounts of up to 60%. A total of over 200 brands will participate across 13 Shinsegae Department Store locations. Prize giveaways and SNS hashtag events are also prepared. For MZ generation (Millennials + Generation Z) customers familiar with contactless shopping, live broadcasts of popular products will also be held.

Due to the cold weather arriving earlier than usual, popular winter fashion items for women and men from Marie Claire, Logadis, Basso, and others will be available at discounts of up to 50%. Popular products from domestic and international fur brands such as Jindo, Dongwoo, and Yoonjin will be offered at discounts of up to 60%.

Season-off sales from famous overseas brands will also join. From the 25th, popular products from curated shops exclusive to Shinsegae such as Boon the Shop women’s and men’s, Shoe, and Case Study will be discounted up to 50%. Boon the Shop men’s will start selling popular overseas fashion brands like Maison Margiela, Vetements, and Celine at discounts of up to 30%. Boon the Shop women’s will also offer Celine, Alexander McQueen, Vetements, and others at up to 30% off. Boon the Shop Shoe will hold discounts of up to 30%, featuring brands like Rene Caovilla, Clergerie, and Aquazzura. Famous overseas brands such as Marni, Rick Owens, and Acne will also conduct season-off sales sequentially.

Live broadcasts will also be held. Winter popular products from about 20 fashion and sports brands including Plastic Island, Juke, and Bobe will be introduced.

At Daejeon Shinsegae Art & Science, a live broadcast will be held on the 19th from 4 PM for one hour, offering up to 30% discounts on Plastic Island handmade coats, knits, jumpers, jackets, and more. Even after the broadcast ends, the recorded live video can be viewed until midnight of the same day, and purchases can be made at special prices.

There is also a Holiday Adventure event with Puvilla, Shinsegae Department Store’s representative character. The random box prize event, held from the 19th to the 5th of next month, is open to anyone through the Shinsegae mobile application (app). Various prizes such as KakaoTalk Puvilla emoticons, 7% fashion discount coupons, and Members Bar coffee vouchers will be provided.

A customer participation Instagram SNS hashtag event will also be launched. From the 15th to the 11th of next month, by posting photos of the main store’s exterior lights with the required hashtags, 30 winners will be selected by lottery to receive a Pison Christmas mood lamp. The winners will be contacted individually via Instagram DM on December 13th.

A gratitude event will also be held. From the 19th to the 21st, customers who purchase over 2 million, 3 million, 5 million, or 10 million KRW in a single fashion brand using Shinsegae affiliated cards will receive a 5% Shinsegae gift certificate.

Seonghwan Lee, Executive Director of Sales Strategy at Shinsegae Department Store, said, "This final regular sale of the year is the first large-scale event since With Corona, and we have prepared various events," adding, "We will do our best to create a safe shopping environment."

This content was produced with the assistance of AI translation services.