Woongjin ThinkBig Selects Lee Jung-jae as Advertising Model for AI Learning 'SmartAll'

Lee Jung-jae Transforms into a 'Hon-gong Haegyeolsa' Launching a CF Searching for True AI Learning

AI education company Woongjin ThinkBig (CEO Lee Jae-jin) announced on the 15th that actor Lee Jung-jae appears as the 'Self-Study Solver' in the launch of the all-subject AI learning 'Smart All' advertisement. Photo by Woongjin ThinkBig

[Asia Economy Reporter Kim Heeyoon] AI education company Woongjin ThinkBig (CEO Lee Jaejin) announced on the 15th that it has launched a full-subject AI learning advertisement for 'SmartAll,' featuring actor Lee Jungjae as the 'Self-Study Solver.'

This advertisement was produced with three themes: 'AI Gap,' 'AR Gap,' and 'Content Gap.' Lee Jungjae transforms into the 'Self-Study Solver' who rescues students tired of studying alone, embarking on a journey to find true AI learning. It conveys the message that children exhausted from self-study can improve their grades and practice self-directed learning through AI and AR customized learning and lecture content from prestigious Daechidong academies.

SmartAll is an AI-based personalized learning program that enhances learning efficiency for all subjects in elementary and middle school levels. The AI learning coaching applied in SmartAll has been verified in a KAIST research paper to increase the correct answer rate by 10.5 percentage points.

SmartAll Elementary also offers AR immersive science experiments, increasing learning interest and comprehension through vivid experiences. SmartAll Middle School, equipped with famous lecture content from Daechidong academies, helps students practice customized learning with AI-recommended questions and an AI reading room that simulates an online study environment, enabling perfect preparation for school exams, according to the company.

A Woongjin ThinkBig representative stated, "SmartAll helps learners study even weak areas through AI learning coaching and customized pacing based on the industry's largest number of patents," adding, "We will carry out various marketing activities so that consumers can experience the differentiated edutech technology and learning content of SmartAll."

This content was produced with the assistance of AI translation services.