HiteJinro Conducts Cleanup Activity at Jeju Pyoseon Beach

On the 10th, executives and employees of HiteJinro Jeju Branch conducted a cleanup activity at Pyoseon Beach in Jeju.

[Asia Economy Reporter Seungjin Lee] HiteJinro announced on the 15th that it conducted a cleanup activity at Pyoseon Beach in Seogwipo City, Jeju Island, in collaboration with the Ministry of Oceans and Fisheries.

HiteJinro joined the Companion Beach project, implemented by the Ministry of Oceans and Fisheries, Jeju Special Self-Governing Province, and the Korea Marine Environment Management Corporation, in September last year. The Companion Beach program is a private participation beach management initiative where individuals and companies voluntarily adopt a beach to continuously maintain and care for it. Although coastal cleanup activities were conducted once quarterly, this year’s activity was held for the first time due to the impact of COVID-19.

Employees of HiteJinro’s Jeju branch collected trash around the beach and coastal road area. The collected trash will be monitored by the Ministry of Oceans and Fisheries, recording the types and quantities of waste, which will be used to plan future campaigns.

Kim In-gyu, CEO of HiteJinro, stated, “We plan to expand adoptions to revitalize the Companion Beach project, which had been subdued due to the impact of COVID-19. As a century-old company, we will continue to maintain a strong interest in the environment and actively lead environmental preservation through various activities.”

This content was produced with the assistance of AI translation services.