GS25 Releases Limited Edition Beer in Collaboration with Blue Bottle and Jeju Beer
On the 15th, a model at the convenience store GS25 is showcasing the 'Jeju Beer Barrel Series Blue Bottle Coffee Edition Beer.'
View original image[Asia Economy Reporter Lim Chun-han] GS25 announced on the 15th that it will exclusively launch the limited-edition alcoholic beverage ‘Jeju Beer Barrel Series: Blue Bottle Coffee Edition,’ a collaboration between Blue Bottle Coffee and Jeju Beer.
The Barrel Series is a premium beer that maximizes delicate flavors and aromas by adding a dry hopping process (adding hops after fermentation) with Blue Bottle Coffee’s signature blend Belladonnovan to an imperial stout beer aged for more than six months in oak barrels that previously held bourbon whiskey. The alcohol content is 13.5%.
This product will be available for first-come, first-served reservations starting from the 22nd at GS25 stores nationwide and through the Wine25 Plus section within The Pop mobile application (app). Customers can pick up their orders at their desired GS25 store from the 1st of next month.
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A GS Retail official said, “Barrel-aged beer crafted with artisan spirit is a perfect item to make year-end and New Year home parties special,” adding, “We will continue to expand strategic partnerships with Jeju Beer, which is dedicated to broadening the gourmet culture by putting sincerity into beer.”
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