Amorepacific Launches Pet Brand 'Pupumonster'

[Asia Economy Reporter Seungjin Lee] Amorepacific announced on the 15th that it will launch its first pet lifestyle brand, 'Pupumonster.'

Pupumonster is a brand created by pet owners within Amorepacific who were selected as an in-house startup team, meaning "our lovable mischievous pets at home." It is a premium pet lifestyle brand that supports the companionship of pet families.

With the brand launch, Pupumonster is releasing two types of vegan pet shampoos: scented and unscented. They are formulated considering the delicate skin characteristics of pets, whose epidermis is thinner than humans. The shampoos feature rich and gentle foam from naturally derived surfactants, and plant-based squalane oil acts as a conditioner, eliminating the need for a separate rinse. Additionally, they do not contain 10 harmful ingredients, reducing the burden on pets' delicate skin and coat.

Particularly focusing on pets' more sensitive sense of smell compared to humans, the scented shampoo was developed with advice from an in-house veterinarian and created with a professional perfumer using 100% natural essential oils. Only food-grade fragrances approved by FEMA (Flavor and Extract Manufacturers Association) are used, ensuring safety even if pets lick their coat.

An unscented shampoo type was also released for pets sensitive to fragrances. The unscented shampoo comes in small pouch packs that can be torn open one at a time, making it convenient for cats and others with longer bathing intervals.

The new Pupumonster products are available on Naver Smart Store and Amore Mall, and can be purchased with special benefits such as a pup bag pouch in collaboration with the pet lifestyle brand ‘Bareulz.’

This content was produced with the assistance of AI translation services.