Kolon Sports Holds 'Antartica' Exhibition at Hannam Flagship Store

The scene of the 'Antarctica' exhibition held by Kolon Sports to commemorate the launch of their winter flagship product, Antarctica.

[Asia Economy Reporter Seungjin Lee] Kolon Industries FnC Division (hereinafter Kolon FnC), which operates the outdoor brand "Kolon Sports," is holding an exhibition of the same name, "Antarctica," to commemorate the 10th anniversary of the bestseller "Antarctica," until February 6, 2022, at the Kolon Sports Hannam flagship store.

Antarctica is Kolon Sports' representative product, developed in 2011 to support the clothing of members of the Antarctic meteorite exploration team. Since its first release in 2012, it has established itself as Kolon Sports' flagship product for 10 years.

This exhibition is characterized by visually expressing the nature of Antarctica, the origin of Antarctica's development. The media art is composed of two main parts, adding sounds of Antarctic wind and ice cracking to create a sense of presence.

The basement level 1 store space allows visitors to experience the actual Antarctica product. The newly updated Antarctica Standard, Origin, and Premier for this season are all displayed and presented to customers. Additionally, the development story and technology of Antarctica are graphically expressed for easy understanding at a glance.

Park Sung-chul, Kolon Sports brand manager, said, "Antarctica is connected to the essence of the Kolon Sports brand. The functionality to withstand the cold of Antarctica, and the design and style that bring it close to everyday life, are the core of outdoor that Kolon Sports wants to communicate to customers." He added, "We will spare no effort to continue the 10-year history of Antarctica well."

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