11st '2021 Sibiljeol Festival', Double-Digit Growth in Transaction Volume

11th Street '2021 Sipiljeol Festival'.

[Asia Economy Reporter Yuri Kim] 11st announced on the 12th that the '2021 Sipiljeol Festival' ended with record-breaking results.

11st stated that the cumulative transaction amount of the '2021 Sipiljeol Festival,' held from the 1st to the 11th, recorded a double-digit growth rate compared to the same period last year. In particular, on the opening day, the 1st, the transaction amount increased by 40% compared to the previous year. 11st said that the 'Sipiljeol Festival' was recognized not as a one-time event but as a November shopping festival period, which led to these results.

The daily transaction amount on the 11th, '2021 Sipiljeol,' exceeded 200 billion KRW for the second consecutive year. At 9 a.m., sales reached 21 billion KRW within one hour, setting a new record for the highest hourly transaction amount.

Based on the cumulative purchase amount from the 1st to the 11th, the most popular product was the 'Samsung Galaxy Z Flip3.' The cumulative purchase amount over 11 days was 7 billion KRW, about 1.5 times more than last year's top product (Samsung Galaxy Note20·Note20 Ultra, 4.6 billion KRW).

This year, the average amount of the top 5 products based on cumulative purchase amount during the 'Sipiljeol Festival' was 4.71 billion KRW. The number of products sold over 1 billion KRW was 74, and those sold over 500 million KRW numbered 164. Products sold over 100 million KRW reached 851.

Based on cumulative sales quantity, Yogiyo 10,000 KRW gift certificates ranked first, selling more than 102,000 units. Including Yogiyo, the top 5 products in e-coupon sales quantity, such as Burger King, VIPS, Tous Les Jours, and Lotteria, sold over 350,000 units.

Lee Sang-ho, CEO of 11st, said, "As we prepared on the largest scale ever, we were confident that 11st could lead the online shopping atmosphere in November," adding, "We express our gratitude to the brand partners, 11st sellers, and customers who created an incomparable best shopping festival with 11st."

Meanwhile, 11st's own live commerce platform 'LIVE11' also broke records through the 'Sipiljeol Festival.' A total of 121 live broadcasts were conducted over 11 days, recording a cumulative viewership of 36 million.

During this year's 'Sipiljeol Festival,' 11st also held the 'SOVAC Market Sale Festa' simultaneously to support sales of social enterprises. Forty-five social enterprises participated, 14 more than last year. Sales performance recorded 300 million KRW, an increase of over 430%.

This content was produced with the assistance of AI translation services.