LG Household & Health Care Contributes 6 Billion KRW to Rural Coexistence Cooperation Fund

Park Heon-yeong, Executive Director of LG Household & Health Care (left in the photo), and Kim Soon-cheol, Secretary General of the Foundation for Cooperation between Large, Small, and Medium Enterprises and Agriculture and Fisheries, are taking a commemorative photo after signing an agreement to contribute to the Rural Coexistence Fund on the 9th at the LG Gwanghwamun Building in Jongno-gu, Seoul.

[Asia Economy Reporter Seungjin Lee] LG Household & Health Care will provide in-kind support worth 6 billion KRW over three years to address issues in rural fishing and farming areas and improve welfare for marginalized groups.

On the 10th, LG Household & Health Care announced that it signed an agreement to contribute to the Rural-Fishing Village Win-Win Fund with the Foundation for Cooperation between Large, Small and Medium Enterprises and Agriculture and Fisheries (hereinafter the Cooperation Foundation).

Through this agreement, LG Household & Health Care will regularly provide cosmetics, daily necessities, and other goods worth approximately 6 billion KRW over three years to low-income rural fishing and farming households, female farmers and fishers, youth, and elderly living alone who are struggling due to natural disasters, COVID-19, and other difficulties.

LG Household & Health Care plans to carry out various social contribution activities, focusing on rural fishing and farming areas in the Chungcheong region where its major business sites are located, in cooperation with non-profit organizations and local governments. These activities include revitalizing local festivals, supporting female farmers, and conducting environmental and career programs for youth.

The signing ceremony held the day before was attended by Heonyoung Park, Executive Director of LG Household & Health Care, and Sooncheol Kim, Secretary General of the Cooperation Foundation. Secretary General Kim said, “The in-kind contribution from LG Household & Health Care is the largest since the legalization of in-kind contributions,” and added, “We will actively cooperate so that LG Household & Health Care can continue to engage in win-win cooperation with rural fishing and farming communities and ESG activities.”

Executive Director Park said, “Growing and developing together with local communities is an important goal of LG Household & Health Care’s ESG (Environmental, Social, and Governance) activities,” and added, “We will develop various collaboration models and expand support so that the competitiveness of rural fishing and farming areas can become our competitiveness.”

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