Imsil-gun Transforms into a Tourist Brand with Okjeongho

[Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik] Okjeongho, a treasure of Jeonbuk Province, is being transformed into a nationwide tourism brand.

Imsil County announced on the 9th that it has completed the "Okjeongho Promotion Plan Research Project" to maximize the value of Okjeongho, which boasts pristine natural scenery, and to widely promote it as a representative tourism brand.

Recently, the county held a final report meeting on the research project results attended by County Governor Shim Min, discussing various linked promotional plans and specific examples.

The research project was conducted over about four months starting in July in preparation for the opening of the Bungeo Island Suspension Bridge next year.

With the opening of the Bungeo Island Suspension Bridge expected to attract numerous tourists nationwide, it was deemed necessary to implement diverse promotional strategies.

In particular, this project aims not at a promotional plan to advertise tourism businesses but at strengthening the brand of Okjeongho as a regional brand representing Imsil.

Image analysis of Okjeongho and interviews with various groups including merchants around Okjeongho and tourists were also conducted.

Key discovery tasks include brand naming and symbolic sculptures suitable for the opening of the Okjeongho era, revitalization of the young Mulanggae-gil trail, development of food and souvenirs, discovery of photo spots, and designation of food-specialized streets.

Since Okjeongho aims for eco-friendly development, interesting linked plans such as encouraging all products to be reusable under the "Zero Waste" initiative, "plogging" which involves collecting roadside trash while jogging, and eco-friendly running were also prepared.

The county invested 33 billion KRW in Okjeongho this year to promote the "1st Seomjingang Eco Museum Project," and is currently implementing the "2nd Seomjingang Eco Museum," which will invest 25 billion KRW over five years from this year to 2025.

Additionally, to provide various attractions and activities at Okjeongho, continuous discovery of new projects is underway along with the "Okjeongho Area Landscape Creation Mid- to Long-Term Plan."

Through the Bungeo Island Suspension Bridge, which will symbolize Okjeongho next year, the beautiful Bungeo Island will be easily accessible for everyone to enjoy, and a large parking lot for numerous visitors will also be constructed.

Governor Shim Min said, "Okjeongho is a very precious resource to design the county's hundred-year tourism industry plan following Imsil N Cheese," adding, "We will strive to widely promote Okjeongho as a unique tourist destination nationwide and establish it as the number one tourism spot representing Jeonbuk."

Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik sd2481@asiae.co.kr

This content was produced with the assistance of AI translation services.