Dongwon Dear Food - Kakao Enterprise Collaborate to Build AI-Based Online Food Mall

Kang Yong-su, CEO of Dongwon Dear Food (right), and Baek Sang-yeop, CEO of Kakao Enterprise (left), are posing for a commemorative photo after signing a business agreement on the 8th at the Dongwon Industries Building in Seocho-gu, Seoul.

[Asia Economy Reporter Seungjin Lee] Dongwon Dear Food is partnering with Kakao Enterprise to collaborate on building an AI-based online food mall.

On the 9th, Dongwon Dear Food announced that it signed a "Business Agreement for AI-based Commerce Platform and Logistics Service Innovation" with Kakao Enterprise.

Based on this agreement, the two companies will apply Kakao Enterprise's advanced AI technology to Dongwon Dear Food's specialized online food mall "Dongwon Mall" and fresh home meal replacement (HMR) specialty mall "The Banchan&" to establish customer-centric shopping services and optimized logistics environments.

Dongwon Dear Food will apply AI across all services including inventory management, logistics operations, and customer consultations. In particular, it plans to provide differentiated services such as hyper-personalized recommendation services based on customer data and a fresh food "Dynamic Pricing" system that flexibly adjusts product prices according to sales volume and supply. Additionally, it will redesign all processes from ordering to delivery based on AI to enhance logistics operation efficiency.

Kakao Enterprise will support Dongwon Dear Food's AI-based online food mall construction and logistics service innovation by leveraging digital transformation (DT) technologies and service expertise such as AI and cloud.

Furthermore, the two companies will actively utilize AI, big data, and cloud technologies and cooperate in joint research, development, and operations aimed at digital transformation and operational improvement of the online food mall.

Meanwhile, "Dongwon Mall," operated by Dongwon Dear Food, is a specialized online food mall with a cumulative membership of 1 million and an annual order volume of 1 million. It sells approximately 130,000 products, including over 3,000 food and ingredients related to Dongwon Group, as well as household and kitchen goods and home appliances. "The Banchan&" is a fresh HMR specialty mall equipped with over 500 types of handmade side dishes, meal kits, meat, seafood, salads, and various other ingredients.

Kang Yong-su, CEO of Dongwon Dear Food, said, "This agreement is a meaningful opportunity to lead the digital transformation of the online food distribution business," adding, "Through AI-based services tailored to customers' lifestyles, the two companies will closely collaborate to provide differentiated customer experiences and value."

This content was produced with the assistance of AI translation services.