"Applied the Same North American Standards Domestically"
'Encanto: The Magical World' Holdback 30 Days Only

'Eternals' and 'Kingsman' to Arrive on Disney+ 45 Days After Theatrical Release View original image


The movie 'Eternals,' which opens on the 3rd, will be available on the online video service (OTT) Disney+ on the 20th of next month. This is because The Walt Disney Company has set the exclusive theatrical screening period to 45 days.


A representative from Walt Disney Company Korea told Asia Economy Newspaper on the 2nd, "The North American standard will be applied as is to Disney+ in Korea." Karim Daniel, head of Disney Media and Entertainment Distribution, stated last September, "We hope to delight audiences in theaters going forward," and added, "All Disney movies this year will have an exclusive theatrical run of at least 45 days." The North American release date for 'Eternals' is two days later than in Korea, on the 5th. 'The Last Duel,' which was screened domestically on the 20th of last month, was released in North America on the 15th of last month. According to the North American standard, the Disney+ release date is the 29th. A Walt Disney Company Korea representative said, "Due to the nature of OTT releases being simultaneous worldwide, the domestic release date will not differ significantly."


Movie 'Encanto: The Magical World' Still Cut

Movie 'Encanto: The Magical World' Still Cut

View original image


Walt Disney Company has six movies that have recently been released or are preparing for release. These include 'Eternals' and 'The Last Duel,' as well as 'Ron’s Gone Wrong' (North America October 22 · Korea October 27), 'Encanto' (North America · Korea November 24), 'West Side Story' (North America December 10 · Korea TBD), and 'The King’s Man' (North America December 22 · Korea TBD). Among these, 'Encanto' is the only one with a holdback period (the time during which content’s secondary rights are restricted) set at 30 days. It will be available on Disney+ on the 24th of next month.



The theater industry welcomes Disney’s holdback policy. Multiplex official A said, "Considering the significant decrease in movie releases due to the spread of COVID-19, this is very encouraging," and added, "It will be the first step toward coexistence among theaters, distributors, and OTT platforms." Multiplex official B said, "Unlike 'Black Widow,' 'Shang-Chi and the Legend of the Ten Rings' achieved great success with an exclusive theatrical run, which seems to have changed the atmosphere," and added, "We will provide an experience differentiated from home viewing during the exclusive screening period."


This content was produced with the assistance of AI translation services.

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