Shinhan Life's ESG Music Video Surpasses 3 Million Views in One Week
Shinhan Life announced on the 2nd that the music video featuring the virtual model 'Rozy' surpassed 3 million views on YouTube within a week of its release.
View original image[Asia Economy Reporter Oh Hyung-gil] Shinhan Life announced on the 2nd that the music video featuring the virtual model 'Rozy' surpassed 3 million views on YouTube within a week of its release.
The music video for Shinhan Life's commercial song "Fly so higher" features Rozy dancing alongside dancers who transcend gender, age, and nationality, showcasing everyday locations such as subways as well as the metaverse.
It incorporates the ESG (Environmental, Social, and Governance) slogan "Right actions for a wonderful world" recently announced by Shinhan Financial Group Chairman Cho Yong-byoung, along with Shinhan Life's ESG goal of creating a world where fair opportunities with openness to potential and diversity are provided.
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Song Jeong-ho, head of Shinhan Life's brand team, said, "We hope Shinhan Life's ESG message, 'An amazing tomorrow like today,' will continue to spread," adding, "The proceeds from the song will be used for ESG activities."
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