GS25 Launches Collaboration Products with Michelin Guide Restaurant 'Geumdoeji Sikdang'

[Asia Economy Reporter Lim Chunhan] GS25 announced that it will introduce four collaborative products in partnership with ‘Geumdoeji Sikdang,’ which has been selected for the Michelin Guide Bib Gourmand (a rating given to places with reasonable prices and excellent taste) for three consecutive years.

The products being launched this time are Geumdoeji Bulgbaek Dosirak, Geumdoeji Moksal Gui Jumeokbap, Geumdoeji Tongmoksal Sandwich, and Geumdoeji Kkepdegi. Pork is used as the main ingredient, and the products were developed by benchmarking the unique recipe points and menu of Geumdoeji Sikdang. Additionally, the package design reflects the brand identity by incorporating the emotional exterior of Geumdoeji Sikdang, characterized by white tiles and a golden signboard, as well as a cute pig icon.

Starting from the 3rd, a stamp event will be held at offline stores and on Udeal-Order, where customers who purchase two or more Geumdoeji Sikdang products will receive 100% prizes such as restaurant waiting free pass meal tickets and goods. From the 3rd to the 9th, a 100-won deal for Geumdoeji Moksal Gui Jumeokbap and a 50% discount event for Geumdoeji Bulgbaek Dosirak, Geumdoeji Tongmoksal Sandwich, and Geumdoeji Kkepdegi will also be held through Udeal-Order. On the 9th, 50% discount coupons will be sold on Naver Shopping Live.

A GS25 official said, “In line with the trend of increasing customer interest in famous restaurant ready meals, we have introduced this collaborative product with Geumdoeji Sikdang,” and added, “We will continue to take the lead in making it easy to enjoy signature menus through collaborations with famous local restaurants in the future.”

This content was produced with the assistance of AI translation services.