AI Investment 'Fint', Jeon Ji-hyun Selected as Brand Campaign Model

[Asia Economy Reporter Minji Lee] December & Company Asset Management, which operates the AI discretionary investment platform 'fint,' announced on the 1st that it has appointed actress Jeon Ji-hyun as fint's brand model and will strengthen its marketing efforts in earnest.

Through this campaign, December & Company plans to promote fint to more customers and expand fint marketing comprehensively under the campaign slogan "Investment. Easy. On your behalf." so that anyone can enjoy an easy and convenient discretionary investment service without worrying about investing.

Since fint manages customers' valuable assets and provides financial services where trust is paramount, actress Jeon Ji-hyun was selected as the exclusive model. The company explained that as an artist who has been continuously loved across generations for a long time, her healthy, positive, and trustworthy image aligns with fint's brand value.

Fint started its service in April 2019 as the first AI non-face-to-face discretionary investment platform in Korea. It is characterized by lowering the entry barrier so that the discretionary investment service, once considered exclusive to high-net-worth individuals, can be experienced anytime and anywhere through a mobile app with a small amount of at least 200,000 KRW.

Jung In-young, CEO of December & Company Asset Management, said, "We hope this brand campaign will be a good opportunity for more people to learn about and experience fint." Fint's brand campaign can be seen across various online and offline channels, including terrestrial TV, cable, online, and outdoor advertisements.

This content was produced with the assistance of AI translation services.