Rotok "'False and Exaggerated Advertising' Accusation... Fair Trade Commission Rules 'No Charges'"

[Image source=Yonhap News]

[Asia Economy Reporter Kim Daehyun] The Fair Trade Commission has ruled no charges against the Korea Bar Association's (KBA) accusation that the legal platform 'Lotok' engaged in false and exaggerated advertising.

On the 1st, Ro & Company, the operator of Lotok, stated, "The KBA accused Lotok of inflating the number of member lawyers and advertising in a way that misleads consumers, but the Fair Trade Commission judged there was no wrongdoing."

Ro & Company emphasized, "The KBA executive claimed, 'Lotok has only about 1,400 registered lawyers but lies by stating a much larger number.' The Fair Trade Commission clearly stated, 'As of last July, it was confirmed that Lotok has 3,000 member lawyers.'"

Ro & Company also conveyed, "The Fair Trade Commission judged that it is difficult to see that Lotok used false, exaggerated, or deceptive methods to attract consumers or engaged in such advertising."

Earlier, the KBA and the Seoul Bar Association (Seoul Bar) filed a complaint with the Fair Trade Commission in August, accusing Ro & Company of violating the Electronic Commerce Act and the Act on Labeling and Advertising by conducting false, exaggerated, and deceptive advertising targeting consumers.

This year, the KBA revised regulations on lawyer advertising and the Code of Ethics for Lawyers, prohibiting lawyers from using legal platforms and stating that violations would result in disciplinary action. Initially, 1,440 lawyers were reported for using Lotok, and it is known that only about 200 of them have not yet withdrawn.

This content was produced with the assistance of AI translation services.