Seoul City Supports Solo Media Creators' Entry into Chinese Platforms... Partners with China's 'Adoba'
Recruiting Education Participants Until the 11th of Next Month, 4 Weeks of Free Training... Outstanding Trainees Selected for 1 Million Won Support
[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government and the Seoul Business Agency (SBA) announced on the 31st that they will collaborate with 'Adoba' (a specialized Chinese MCN company), a partner of eight major Chinese platforms including Weibo and Xigua Video, to support individual media creators in entering Chinese platforms.
According to Seoul City, a four-week intensive training program will be conducted following a curriculum developed by local Chinese experts to support individual media creators. The training targets individual media creators aiming to expand beyond the saturated domestic market and enter major Chinese platforms. Applications will be accepted via Google Forms from the 1st to the 11th of next month. The training is completely free of charge.
The training will take place every Thursday for four weeks, from November 11th to December 2nd. Seoul City plans to select 20 outstanding trainees and provide each with 1 million KRW in content production funds, while helping them concretize their business plans and the 'China Platform Entry Roadmap' for their expansion into China.
Even after the training, Seoul City will continue close support for individual media creators' entry into China by cooperating with 'Adoba,' a specialized Chinese creator content platform.
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Kim Hong-jin, Director of the Media Content Industry Division at Seoul City, said, "With the popularity of short-form content, the trend of individual media is continuously evolving and developing. We hope this training will help individual media creators seeking new opportunities to broaden their activities through platform diversification. Seoul City and SBA will continue to provide support for talented creators."
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