Premium Pot 'FusionTech Mineral' Launches on Lotte Home Shopping Choi Yura Show on the 30th

WMF Fusiontec Mineral Pot, Rose Quartz Color.
Photo by WMF

[Asia Economy Reporter Kim Jong-hwa] WMF, Germany's No.1 premium kitchenware brand, is expanding consumer touchpoints by unveiling its premium pot 'Fusiontec Mineral' for the first time through a TV live show. WMF will hold the launch broadcast on the Lotte Home Shopping 'Choi Yura Show' at 8:20 AM on the 30th.

In this broadcast, WMF will present a special price offer on the premium pot Fusiontec Mineral 4-piece set made from the unprecedented material 'Fusiontec.' The main host, Choi Yura, a well-known broadcaster who introduces only products she personally uses and is satisfied with from a housewife’s perspective, will introduce WMF Fusiontec Mineral, born from the delicate craftsmanship of German artisans, along with exclusive TV live show benefits.

Fusiontec Mineral is an innovative product made from Fusiontec material, produced through a process where over 20 kinds of natural mineral raw materials such as quartz and feldspar are melted at a high temperature of 1300 degrees Celsius, coated onto a steel body, and then heat-treated again at 860 degrees Celsius, bonding the minerals and steel body into one.

Made from natural materials, it preserves nutrition for a long time and combines the advantages of all pot materials in the world, from copper to cast iron, enhancing the flavor and aroma of ingredients to make cooking more flavorful and delicious. Additionally, the modern and elegant design of Fusiontec Mineral and its sensuous colors inspired by natural minerals elevate the kitchen’s sophistication. Especially, the metal effect that subtly sparkles like a gem depending on the light makes it even more beautiful. In this broadcast, it will be available in three colors: Rose Quartz, Dark Brass, and Black.

Meanwhile, WMF is a traditional German brand that started in 1853 in the southern German region of Geislingen. Based on the brand slogan 'Unchanging value in every moment of the kitchen,' it offers a wide range of products that make four moments spent in the kitchen?perfect preparation, happy cooking, elegant dining, and enjoyable conversation?more valuable.

This content was produced with the assistance of AI translation services.