Lotte Mart Toys "R" Us × Shinbi Apartment, Exclusive Halloween Product Launch

Lotte Mart Toys "R" Us is collaborating with CJ ENM's content "Shinbi Apartment" and toy license company XOPLAY to exclusively offer Halloween costumes, props, candy baskets, and other party supplies. Models are showcasing these products.

Nation’s First Children’s Horror 'Shinbi Apartment' Gains Popularity
Toys "R" Us Unveils 11 Collaborative Halloween Products

[Asia Economy Reporter Kim Yuri] Ahead of Halloween Day on the 31st, the distribution industry is gearing up to capture the 'Halloween special demand.'

Lotte Mart Toys "R" Us announced on the 20th that it will exclusively launch Halloween costumes, accessories, candy baskets, and other party supplies in collaboration with CJ ENM content 'Shinbi Apartment' and toy licensing company XOPLAY.

'Shinbi Apartment' is a horror animation that recorded the highest viewership since the launch of the children's broadcasting channel Tooniverse. The first episode of 'Shinbi Apartment Ghost Ball Z: The Dark Exorcist,' which aired at 8 PM on the 16th of last month, recorded a 4.18% viewership rating and a 46.2% share (ages 4-13, Nielsen Korea, paid platforms, nationwide basis), ranking first among all programs airing simultaneously across all channels, including terrestrial broadcasters.

The representative product that Toys "R" Us is exclusively launching for Halloween is the 'Gangrim Cape,' a toy version of the cape worn by the main character Gangrim of Shinbi Apartment. In addition, a total of 11 collaborative products will be sold, including various costumes such as the 'Shinbi Geumbi Children’s Cape,' 'Headbands,' and 'Face Masks,' as well as party decorations like the 'Shinbi Geumbi Triangle Garland,' 'LED Balloon Set,' and 'Shinbi Geumbi Basket.' These are available at 98 Toys "R" Us stores inside Lotte Mart nationwide.

The industry expects demand for Halloween party supplies to increase, especially among the MZ generation (Millennials + Generation Z), who have become accustomed to non-face-to-face home parties during the second year of COVID-19. From the 1st to the 18th of this month, sales of Halloween-related accessories at Lotte Mart grew by 68.0% compared to the same period last year. Since sales tend to surge as Halloween approaches, customer demand is expected to increase further during the remaining period.

Meanwhile, Lotte Mart has prepared a 'Halloween Snack Party' event available only during the Halloween season until the 31st. Customers who purchase more than 15,000 KRW of event products will receive a 5,000 KRW Lotte gift certificate. L.POINT members can purchase Halloween character package items such as 'Haitai Jayeotime Mini (630g)' and 'Mars Twix Minis (500g)' at discounted prices. Products like 'Haitai Eolcho Halloween Making (57g)' and 'Haribo Halloween Scary Fun (980g)' are also available at discounted prices.

This content was produced with the assistance of AI translation services.