Shilla Stay "Signature Package Season 4, 10,000 Rooms Sold in One Month"

Shilla Stay.

Strong Performance Driven by Increased Usage Among MZ Generation
Special Benefits and Events Tailored for MZ

[Asia Economy Reporter Yuri Kim] Shilla Stay announced on the 15th that its 'Own Your Stay, Own Your Life' package has sold over 10,000 rooms within a month of its launch, driven by increased usage among the MZ generation (Millennials + Generation Z).

Shilla Stay stated, "The 'Own Your Shilla Stay' Season 4 package, 'Own Your Stay, Own Your Life,' which is being offered for the fourth year, is a signature product of Shilla Stay. This year, the package tailored for the MZ generation has received a positive response."

Among the Season 4 'Own Your Shilla Stay' reservation customers, the number of customers in their 20s and 30s booking through the official website increased by 10% compared to the previous year. The hotel expects the increase in MZ generation usage to be even higher when including customers who booked through external channels. The hotel explained, "The popularity is attributed to incorporating the 'Ritual Life' trend?a lifestyle focused on regular habits and cultivating a healthy daily routine?into the package."

The package’s bold benefits are also considered a key factor. The hotel is running an event worth a total of 310 million KRW, including a '1000-hour usage pass' valid at 13 Shilla Stay locations nationwide, a 6-month Samsung home fitness training pass, a 100,000 KRW gift certificate for the athleisure brand 'XEXYMIX,' and 10 vouchers each for breakfast buffet and lunch/dinner buffet.

Shilla Stay said, "We believe that the prolonged COVID-19 pandemic has increased the number of MZ generation customers seeking comfortable and safe hotel stays for 'hotel-cations.' We plan to launch various concept products that allow guests to enjoy self-development, hobbies, leisure, and entertainment within the hotel."

The 'Own Your Stay, Own Your Life' package is available until the 31st of this month. It includes ▲a room (1 night) ▲one entry ticket for the prize promotion ▲one Shilla Stay Water Tracker Tritan Bottle. Among customers who use the package and enter the event, a total of 195 winners will be selected by lottery. The winners will be announced on November 11 on the official Shilla Stay website and notified individually.

This content was produced with the assistance of AI translation services.