Opening of Gangwon Economy & Hallyu Festival '9th Online GTI International Trade & Investment Expo'

Online Export Consultation, MD Consultation, Gangwon Mart Mall Events
Year-Round Operation of Metaverse, Papago Meat Solution, Virtual Exhibition Hall, and Shopping Mall

Virtual Exhibition Space of GTI International Trade and Investment Expo [Gangwon-do]

[Asia Economy Reporter La Young-cheol] The '9th GTI International Trade and Investment Expo,' an economic and Hallyu festival held annually by Gangwon Province, opened on the 14th and entered a four-day schedule.

The opening ceremony invited fewer than 50 key figures to prevent COVID-19 infection, while 150 participating companies and businesspeople were invited online. The event was held at Oak Valley Golf Village (main studio).

The virtual exhibition platform, covering an area equivalent to 220 soccer fields, features 8 halls with 338 companies and 1,059 products under the theme of 'Healing and Recovery,' linked with a shopping mall.

In particular, some booths adopted a metaverse approach, allowing visitors not only to purchase products but also to access product information and visit production sites. It also includes a non-face-to-face video meeting function enabling direct communication between businesspeople and buyers.

Visitors can watch the expo or shop from home using smartphones, tablets, or computers, with a prize event worth a total of 200 million KRW and opportunities to purchase excellent products at discounted prices.

Additionally, from the 14th to the 16th, 334 buyers from 36 countries are invited online to hold export consultation meetings with 113 companies in the province, including 3:1 matching sessions.

If contracts are concluded after export consultations, an official online export contract signing ceremony will be held at the 'main studio.'

This year, in collaboration with Naver Cloud, the 'Papago Meet Solution' was developed, where AI provides real-time translation and interpretation in Korean, English, Japanese, and Chinese, breaking down language barriers between companies and buyers.

Choi Ki-cheol, Director of the China Trade Division and GTI Expo Center, said, "Although it is regrettable that the event is held online, we will support making this expo a source of hope for companies in the province through various export and domestic sales programs centered on a metaverse-type platform linked with a shopping mall."

This content was produced with the assistance of AI translation services.