Harim launches 'The Gourmet Artisan Ramen' with broth... Challenges the ramen market

On the 14th, at Harim Tower in Nonhyeon-dong, Gangnam-gu, Seoul, during the media day for the launch of 'The Gourmet Artisan Ramen,' Kim Hong-guk, Chairman of Harim Group, is personally cooking ramen and presenting it to the attendees.

[Asia Economy Reporter Lim Hye-sun] Food specialist company Harim has challenged the ramen market with a new concept broth ramen called 'The(The) Misik Jangin Ramen.'

Harim announced on the 14th that it will launch 'The Misik Jangin Ramen.' The ramen consists of two types of bagged noodles (spicy flavor, mild flavor).

Harim has developed the product with the goal of elevating processed foods, which have been undervalued as instant foods, to the level of dishes properly made by artisans and chefs, so that gourmet food can be enjoyed at home. This is based on Harim's food business purpose of 'making life delicious with natural ingredients and freshness.'

The difference lies in the broth that is boiled directly for 20 hours. According to Harim, Jangin Ramen is a ramen dish made with real broth boiled for 20 hours using fresh meat ingredients such as beef bone, beef, chicken, and various seasoned vegetables like mushrooms, onions, and garlic.

The form of the soup base is also a liquid concentrate of the broth rather than powder. This is to preserve the original taste and aroma of the ingredients, which are damaged during the drying process to make powdered soup in regular ramen.

In addition, the sodium content has been reduced to 1430mg, less than existing ramen (1650mg~1880mg), allowing consumers to enjoy the broth refreshingly without worry.

The noodles of Jangin Ramen are kneaded with broth made directly to preserve the flavor and taste. The noodle type is dried using the jet nozzle method, which dries the noodles with air to make them chewy and resistant to sogginess. The jet nozzle method is a noodle-making technique that uniformly dries the noodles with strong hot air at an average of 130℃ in a short time, then slowly dries them at a low temperature to form a micro air layer inside the noodles, resulting in elastic, chewy noodles that absorb the broth well.

A Harim official said, "In the future, not only The Misik Jangin Ramen but also home meal replacement products being released sequentially will allow customers to conveniently enjoy gourmet food at home."

Meanwhile, Harim selected Lee Jung-jae, the protagonist of the Netflix original drama ‘Squid Game,’ as the advertising model for The Misik.

This content was produced with the assistance of AI translation services.