'1st Anniversary' Qingdao Mini Can, Double-Digit Growth Every Quarter

[Asia Economy Reporter Lim Hye-sun] The global premium beer Tsingtao's mini cans have been experiencing double-digit sales growth every quarter.

BeerK, the importer and distributor of Tsingtao, announced on the 13th that since the launch of Tsingtao mini cans in October last year, sales have increased by about 15% each quarter. The Tsingtao mini can is a 200ml small-sized lager beer, released for consumers who want to enjoy just one light drink without getting drunk. Its small size also allows it to chill quickly in the refrigerator, making it convenient to enjoy beer.

The steady growth of Tsingtao mini cans stems from changes in the domestic beer market landscape. With the establishment of the 52-hour workweek and the decrease in company dinners due to COVID-19, more people have been enjoying a light drink at home rather than at bars. The changed drinking culture of home drinking and solo drinking, centered on the MZ (Millennial + Z) generation who prefer to enjoy the atmosphere rather than getting drunk, has also contributed.

A BeerK official said, "The home drinking trend due to reduced outings and dining out demand is expected to continue even after COVID-19," adding, "As single-person households and home drinking culture expand, the demand for small-sized alcoholic beverages is expected to steadily grow, especially among young people who want to enjoy a drink comfortably and pleasantly."

This content was produced with the assistance of AI translation services.