Ontong Daejeon 'Delivery Platform', Increase in Subscribers and Sales Due to Free Delivery Effect

Provided by Daejeon City

[Asia Economy (Daejeon) Reporter Jeong Il-woong] The number of subscribers and sales revenue of the Ontong Daejeon delivery platform have increased significantly. This is largely attributed to the delivery fee support project that started last month.

According to Daejeon City on the 13th, as of the 8th, the number of subscribers to the Ontong Daejeon delivery platform was 31,000 for Bureusim and 39,000 for Hwiparam. Compared to the end of August, Bureusim increased by about 6,000 subscribers, and Hwiparam by about 12,000.

Along with the increase in subscribers, sales revenue also grew. Bureusim's sales rose from 31 million KRW to 220 million KRW, and Hwiparam's sales increased from 65 million KRW to 170 million KRW.

Earlier, the city introduced the Ontong Daejeon delivery platform in March this year through a public-private partnership. The purpose of the introduction was to support online marketing for local small business owners with low brokerage fees. However, until now, it was true that there were limitations in recruiting franchise stores and brand awareness due to competition with large delivery platforms.

However, the atmosphere changed recently with the free delivery service of the Ontong Daejeon delivery platform. The city analyzes that the delivery fee support project has acted as a positive factor in increasing the number of subscribers and sales revenue of the Ontong Daejeon delivery platform.

Since last month, the city has been providing a free delivery service by offering a delivery fee of 3,000 KRW per order when ordering more than 10,000 KRW through the Ontong Daejeon delivery platform.

As a result, compared to before the implementation of the delivery fee support project, the city analyzes that subscribers increased by 24% for Bureusim and 44% for Hwiparam, and sales revenue increased by 86% for Bureusim and 41% for Hwiparam.

Building on this momentum, the city and the platform operators plan to aggressively recruit franchise stores in cooperation with organizations that have signed business agreements to revitalize the Ontong Daejeon delivery platform, such as the Central Association of Food Service Industry and the Central Association of Rest Area Food Service Industry.

Ko Hyun-deok, Director of the City’s Job and Economy Bureau, said, “The Ontong Daejeon delivery platform still has many shortcomings compared to delivery apps operated by large companies,” but added, “However, as we are making efforts to improve platform usability and diversify products, we ask citizens to use it with affection and participate in supporting local small business owners.”

This content was produced with the assistance of AI translation services.